Privacy Policy

1. Introduction

PureCrest Hospitality ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or use our services. By using our website, you agree to the practices described in this policy.

2. Information We Collect

We collect information you provide directly to us, including:

• Contact information — name when you complete a contact or enquiry form
• Business information — property type and details relevant to our services
• Communications — messages and enquiries you send us
• Newsletter subscriptions — email address if you choose to subscribe to our newsletter

We also collect certain information automatically when you visit our website, including IP address, browser type, pages visited, and time spent on our site, via cookies and similar technologies.

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide the services you've requested
• Send you the newsletter and hospitality insights you have subscribed to
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and ensure website security

We do not sell, rent, or share your personal data with third parties for their marketing purposes.

4. Cookies

Our website uses cookies to enhance your browsing experience. We use:

• Essential cookies — necessary for the website to function properly
• Analytics cookies — to understand how visitors use our site (only with your consent)
• Preference cookies — to remember your consent choices

You can control cookie preferences through our cookie consent banner. Declining non-essential cookies will not affect your ability to use our website.

5. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Enquiry data is retained for 3 years. Newsletter subscriber data is retained until you unsubscribe.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate data
• The right to request deletion of your data
• The right to withdraw consent at any time
• The right to unsubscribe from our newsletter at any time

To exercise any of these rights, please use our Contact page.

7. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data transmission.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will post any changes on this page with an updated revision date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us through our Contact page. We aim to respond to all privacy-related enquiries within 5 business days.